The cooler and freezer aisles at grocery stores hold a variety of customer favorites, from ready-to-eat meals to raw ingredients. These aisles play a crucial role in preserving the quality and freshness of the products, making them an essential part of any grocery store. A well-organized and visually appealing commercial cooler or freezer can attract customers and increase sales by making it easier for them to find and access the products they want.
The Purecold line of commercial coolers and freezers are designed to optimize product displays, offering clear visibility and efficient organization to enhance the shopping experience for customers. In this blog post, we will discuss how to make the most of your coolers and freezers to boost your store's sales by implementing effective organization strategies, maximizing product visibility, and creating visually appealing displays that encourage customers to explore and purchase items from the cooler and freezer aisles
Make Products Stand OutThe Purecold ICON Freezer features clear glass doors and well-lit interiors, allowing customers to easily view the products inside. To make your products stand out, consider the following tips:
- Organize shelves strategically, placing popular items at eye level and grouping similar products together.
- Use attention-grabbing graphic designs and signage to promote special offers and new products.
- Regularly rotate and update your product selection to keep customers engaged and interested.
Better Open Air Displays Equal Increased ProfitA visually appealing and well-organized open air display can lead to increased sales and profit. To optimize your Purecold INSPIRATION open air display, consider the following tips:
- Keep the air vents clean and well-maintained to ensure optimal performance and product preservation.
- Use adjustable shelving to accommodate different product sizes and shapes, maximizing storage capacity and display potential.
- Implement energy-saving technologies, such as undershelf LED lighting and energy-efficient refrigeration systems, to reduce operating costs and improve your store's sustainability.
Eye Level is 'Buy Level'Customers are more likely to purchase items that are easily visible and accessible. To capitalize on this, arrange your Purecold cooler or freezer display with the following tips:
- Place popular and high-margin items at eye level to encourage impulse purchases.
- Organize products by category, making it easy for customers to find what they're looking for.
- Use clear and concise labeling to provide customers with important product information, such as price, nutritional content, and expiration dates.